Rebrand & Redefine

Around since 1941, Dual-Lite life safety lighting systems, a sub-brand of Hubbell Lighting, Inc., was considered old and stodgy. Dual-Lite marketing materials showed no consistent brand image and focused on individual products, not solutions. Agency-Z created a high tech look and feel and helped the emergency lighting manufacturer create a solutions offering versus their formerly individual product sales approach. The new branding and sales approach was revealed at the National Sales Meeting, instantly garnering the attention of the sales force.

Branded look and feel

Overall brochure and product brochures

Website skin