FIRST – IDENTIFY THE BOX

What is this box really? The box represents your current situation. The proverbial “YOU ARE HERE.” Getting to where you want to be, closing the gap between your current position and your potential greatness, means thinking outside that box. It’s not an indiscriminate process but a strategically driven path. It’s prime time to explore the relationships between the resources within your grasp and your brand’s messaging and go beyond the obvious. To grow, adapt and change.