Twenty years of experience forged our Explore, Think, Create methodology and an uncanny ability to make our clients icons in their industries. Creating strong brands and effective communication tools gives us a reason to wake up every morning.

VERTICAL MARKET EXPERIENCE

MANUFACTURING

We know your challenges are unique. Manufacturers and industrial suppliers don’t have glamorous consumer marketing problems. We understand the marketing needs of the manufacturer and the processes they employ. Most manufacturing clients are trying to identify new geographic or industrial markets they can serve to increase sales profitably. Some are trying to determine how to more successfully penetrate the markets they already serve. Many are trying to do both. Most manufacturers want to diversify their business so it is not dominated by a single company, or a few companies.

We offer practical solutions to the unique challenges you face. Working with you and your sales channel we create tailored solutions to help you attain the objectives you had only dreamed of. With experience in many vertical markets, we pull on best practices from these vertical markets enabling us the ability to offer you the most effective solutions to your most difficult marketing challenges.

GREEN POLICY

Are you trying to figure how to get on the “green” bandwagon? Do you know what greenwashing means? Are you thinking you’d like to incorporate more green in your advertising? We’re just the ones to help you. We were doing green before it was hip to be green. We know the buzz words, where to reach these customers, how to say it, and what it means to truly be green. Being environmentally friendly doesn’t mean being cost prohibitive. We can show you how: how to select printers, paper, designs and campaigns that promote environmentalism, reduction in waste, and an increase in the top line.

LOGISTICS

Knowing that today it is more difficult for organizations to differentiate themselves based on the innovative strategies pertaining to the product, price, place or promotion, companies are now turning to logistics as a form of differentiation. For that reason it is critical that the perceived value of the service offered retains it’s value. Having worked with clients in this industry we pride ourselves on finding that niche above all others that your organization prides itself in. There is something that your organization does that no other does – we find it and exploit it in turn increasing your bottom line, with minimal damage to the top line.

HEALTHCARE

Having worked in the healthcare industry with hospitals, not-for-profit adult care providers, and medical supply providers, we know healthcares challenges are different from any other. We know that people do more research and take great care in selecting the service or provider for their care. Research states that 54 million Americans go online to look for qualified services. This means that creating a strong brand with heritage quality and service is critical to your success. We know the channel, we know the market, and we can help you be their next choice.

EDUCATION

We all hear about how important education is but what we don’t hear is how competitive it is for market share. Our experience working with both public and private institutions of higher learning helps us understand what works and what doesn’t when it comes to capturing that competitive market share. Higher education institutions have to communicate their brand messaging to diverse audiences; from potential and current students to parents, alumni and staff recruits. How do you optimize opportunity across these audiences and still maintain brand consistency? We know the answer. Now raise your hand and let Agency-Z call on you.

TECHNOLOGY

Knowledge in the fast paced technology world is hard to keep current with. With clients large and small, with broad offerings and unique, we understand the challenges you’re facing. You need to brand, position and market a new product or technology with gusto, as the “newest version” is quickly ready to replace it. We understand that the channel is a complex one filled with middle men who do what it takes to get the sale. In an industry faster paced than the changing seasons, we can help you sort out the clutter, and reach those decision makers with your solid solution.

NON-PROFIT

Effectively marketing a nonprofit organization requires taking into account the necessity to satisfy not only the consumer but also the donor’s needs. During the last decade, competition between charitable non-profits for diminishing financial resources demands they embrace new marketing skill sets that put them in front of multiple given audiences with a unique value proposition all at the right time. With our experience with non-profits we know the importance of clearly defining the various audiences, developing and articulating a compelling a value proposition, designing programs to support the messaging, and the goals of the organization, while utilizing the tools necessary to communicate to those various audiences.

COMMUNICATION TOOLS

PLANNING

Market Research
Strategic Planning
Branding

PRINT MEDIA

Print Advertising
Media Services
Direct Mail
Collateral Materials
Technical Manuals
Catalogs
Brochures
Package Design
Case Histories

ELECTRONIC MEDIA

Video Development
Web Development
Social Media
Electronic Advertising
Email Campaign

PUBLIC RELATIONS

News Releases
Feature Stories
Case Histories

MEETING AND EVENT

Trade Shows
Sales Promotion
Conventions
Seminars
Sales Meetings
Event Support