Rebrand & Redefine

Agency-Z helped Midland Care Connection think of themselves and their services more holistically by offering a simple marketing plan and strategic brand platform. By recommending that Midland drop the Connection part of their name and focus on Care, adding each service below Midland Care in a type treatment that tied them together visually. Agency-Z recommended Midland think about its target market’s real needs and offer services as solutions to their pain points. The brand platform developed by Agency-Z offered caregivers and patients comfort, hope and support in their most critical time of need. A cohesive graphic treatment applied to advertising and all print collateral communicated visually that each service was part of a bigger entity.

Brand look and feel, messaging

Brochure layout

Web skin

Train the trainer

Marketing tactical plan