A South American vitreous china manufacturer, Briggs Industries’ toilets, sinks and tubs are distributed worldwide. In the U.S., the company’s products were not widely known by sales channels or the consumer. Agency-Z collaborated with Briggs to formulate a strategy to improve their visibility with consumers and enable Briggs to compete with top American brands. Agency-Z created branded point of purchase materials for use in U.S. big box home improvement stores.
Brand extension look and feel
Point of purchase signage