Brand Website Re-Launch
Amalgam Digital, the independent company responsible for launching hip hop’s first genre specific digital retail store was interested in technically evolving their website. The current Amalgam website was causing the Amalgam team a variety of headaches from ongoing maintenance to content management issues. They wanted to simplify their lives, make the site more user friendly and create a user generated content module. They wanted this all to be ready to roll out just in time for their biggest artist’s release.
The site needed to be able to handle segments of heavy traffic, streaming media, and have the ability for users to both upload and download music for sale. In addition, with this upgrade they wanted an updated look and feel, one that was more in line with their direction. Agency-Z updated the look and created features which enabled a smooth user interface and simplified the management on the backend.
Increased usability from the users and the Amalgam webmasters perspective which, gave them the ability to promote and launch their biggest artist and record album right from their site
Most traffic and downloads on record
Generated positive user feedback
More uploads and downloads from little known artists than ever before