Branding is more than a logo.
If I tell you “I bought a new car”, it does not say much.
Telling you “I bought a new BMW M3”, says a great deal more.
Branding is at the core of marketing.
The foundation of a brand is what makes it unique—different and distinct from all others. On what basis will you differentiate your company from the rest? What are all the implications to product, service and communication? Agency Z can help you sort this out, and develop a brand identity. This is the visual representation of your brand, your logo, colors and graphic design schemes that are consistently used to portray your brand. Like all other communication, they must capture and reflect the essence of your brand. Even with the average person being bombarded by brand messages daily, the power of strong brands has increased. Consumers recognize the fluff, and trust makes the consumer’s decisions easier.
A brand springs from the organizational vision and passion. A company’s management team has an internal compass pointing you in the direction of your brand. Usually what’s needed is an expert who can help you draw out, codify it and create the internal/external communications that will bring a brand to life and make it a powerful competitive weapon.
Now that we know who you are, let’s figure out who will listen.
Branding is strategic and marketing is tactical.
We can help you determine your strengths, messages, and road map to get you from where you are in the marketplace, to where you want to be. We want to improve the quality and value of your communication. We also believe in tracking market spend vs. sales gain. A dime spent should be a dollar earned.
>>> More on Marketing