{"id":433,"date":"2016-08-05T15:49:59","date_gmt":"2016-08-05T15:49:59","guid":{"rendered":"http:\/\/agency-z.com\/WHOOP\/?post_type=portfolio&#038;p=433"},"modified":"2019-04-28T18:18:02","modified_gmt":"2019-04-28T18:18:02","slug":"hubbell-press-event","status":"publish","type":"portfolio","link":"http:\/\/agency-z.com\/WHOOP\/portfolio-item\/hubbell-press-event\/","title":{"rendered":"Hubbell Press Event"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_two_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_two_third-6126cab7d8fab8d08143dd2dacdf673c av_two_third  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><style type=\"text\/css\" 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http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_12-450x349.jpg 450w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" data-rel='gallery-1' data-prev-img='http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_12-845x684.jpg' class='lightbox ' data-onclick='11' title='PRESS_12'  itemprop=\"thumbnailUrl\"  ><img class=\"wp-image-445 avia-img-lazy-loading-not-445\"   src=\"http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_12-180x180.jpg\" width=\"180\" height=\"180\"  title='PRESS_12' alt='' srcset=\"http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_12-180x180.jpg 180w, http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_12-80x80.jpg 80w, http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_12-36x36.jpg 36w, http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_12-120x120.jpg 120w, http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_12-450x450.jpg 450w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/a> <a href=\"http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_14.jpg\" data-srcset=\"http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_14.jpg 972w, http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_14-300x173.jpg 300w, http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_14-768x442.jpg 768w, http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_14-705x406.jpg 705w, http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_14-450x259.jpg 450w\" data-sizes=\"(max-width: 972px) 100vw, 972px\" data-rel='gallery-1' data-prev-img='http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_14-845x560.jpg' class='lightbox ' data-onclick='12' title='PRESS_14'  itemprop=\"thumbnailUrl\"  ><img class=\"wp-image-447 avia-img-lazy-loading-not-447\"   src=\"http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_14-180x180.jpg\" width=\"180\" height=\"180\"  title='PRESS_14' alt='' srcset=\"http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_14-180x180.jpg 180w, http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_14-80x80.jpg 80w, http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_14-36x36.jpg 36w, http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_14-120x120.jpg 120w, http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/PRESS_14-450x450.jpg 450w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/a><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-2  el_after_av_two_third  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h5>HUBBELL LIGHTING<\/h5>\n<h4>Press Event<\/h4>\n<p><em><strong>Explore &#8211; <\/strong>A recent move to Millennium Campus in Greenville, SC, spurred big four lighting manufacturer, Hubbell Lighting, Inc., to promote its new LEED registered headquarters to the media by producing an event. The crown jewel of the headquarters, the unparalleled Lighting Solutions Center, was to be prominently featured via tours and public relations efforts.The lighting giant challenged Agency-Z with getting the word out to trade publications and supplying adequate information to take away after their visit.<\/em><\/p>\n<p><em><strong>Think &#8211; <\/strong>Agency-Z worked with Hubbell Lighting executives and the company\u2019s public relations team to formulate a strategy and precise tactics to impress the media to promote the new headquarters. A traditional press kit wouldn\u2019t do. Agency-Z created a teaser direct mail campaign to stimulate curiosity about the event. Agency-Z suggested and ordered personalized leather padfolios for each media invitee to be handed at the event. A spiral-bound, tabbed guide offered all the press releases regarding the Hubbell Lighting Grand Opening in an easy-to-reference format. An interactive CD provided the same releases in addition to links to online information, contacts and professional photography of the building. To encourage return visits, a distinctly Greenville welcome package placed in the media members\u2019 hotel rooms included local fare, visitors\u2019 guides, apparel from local sports teams and a CD with photos from the area.<\/em><\/p>\n<p><em><strong>Create &#8211; <\/strong>Following the grand opening press event, writers and editors expressed appreciation for a well executed junket. Coverage garnered from XX publications raised awareness of Hubbell Lighting in the industry as well as their new home, Upstate South Carolina.enter, garnered coverage and encouraged customers and prospects to visit.<\/em><\/p>\n<p><em>Branded look and feel<\/em><\/p>\n<p><em>Teaser direct mail campaign<\/em><\/p>\n<p><em>Invitation<\/em><\/p>\n<p><em>Press information booklet<\/em><\/p>\n<p><em>Press Kit DVD<\/em><\/p>\n<p><em>Welcome kit for hotel rooms<\/em><\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":445,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[3],"_links":{"self":[{"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/portfolio\/433"}],"collection":[{"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/comments?post=433"}],"version-history":[{"count":0,"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/portfolio\/433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/media\/445"}],"wp:attachment":[{"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/media?parent=433"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/tags?post=433"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/portfolio_entries?post=433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}