{"id":308,"date":"2016-08-06T20:11:50","date_gmt":"2016-08-06T20:11:50","guid":{"rendered":"http:\/\/agency-z.com\/WHOOP\/?post_type=portfolio&#038;p=308"},"modified":"2019-04-28T18:16:24","modified_gmt":"2019-04-28T18:16:24","slug":"midland-hospice","status":"publish","type":"portfolio","link":"http:\/\/agency-z.com\/WHOOP\/portfolio-item\/midland-hospice\/","title":{"rendered":"Midland Hospice Branding"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_two_third-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_two_third-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_two_third-6126cab7d8fab8d08143dd2dacdf673c av_two_third  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_gallery-31bb9f125764a4fcc761e620d8ee3cd2\">\n#top .avia-gallery.av-av_gallery-31bb9f125764a4fcc761e620d8ee3cd2 .avia-gallery-thumb a{\nwidth:10%;\n}\n<\/style>\n<div  class='avia-gallery av-av_gallery-31bb9f125764a4fcc761e620d8ee3cd2 avia_animate_when_visible  avia-builder-el-1  avia-builder-el-no-sibling  avia_lazyload avia-gallery-animate  avia-gallery-1'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><a class='avia-gallery-big fakeLightbox lightbox avia-gallery-big-crop-thumb ' href=\"http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/MIDL_03.jpg\" data-srcset=\"http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/MIDL_03.jpg 950w, http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/MIDL_03-300x201.jpg 300w, http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/MIDL_03-768x514.jpg 768w, 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class='lightbox ' data-onclick='9' title='MIDL_09'  itemprop=\"thumbnailUrl\"  ><img class=\"wp-image-317 avia-img-lazy-loading-not-317\"   src=\"http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/MIDL_09-180x180.jpg\" width=\"180\" height=\"180\"  title='MIDL_09' alt='' srcset=\"http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/MIDL_09-180x180.jpg 180w, http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/MIDL_09-80x80.jpg 80w, http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/MIDL_09-36x36.jpg 36w, http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/MIDL_09-120x120.jpg 120w, http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/08\/MIDL_09-450x450.jpg 450w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/a><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_third-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_third-0aa7055fe62c3622faec82866afbaeb2 av_one_third  avia-builder-el-2  el_after_av_two_third  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h5>MIDLAND HOSPICE<\/h5>\n<h4>Rebrand &amp; Redefine<\/h4>\n<p><em>Agency-Z helped Midland Care Connection think of themselves and their services more holistically by offering a simple marketing plan and strategic brand platform. By recommending that Midland drop the Connection part of their name and focus on Care, adding each service below Midland Care in a type treatment that tied them together visually. Agency-Z recommended Midland think about its target market\u2019s real needs and offer services as solutions to their pain points. The brand platform developed by Agency-Z offered caregivers and patients comfort, hope and support in their most critical time of need. A cohesive graphic treatment applied to advertising and all print collateral communicated visually that each service was part of a bigger entity.<\/em><\/p>\n<p><em>Brand look and feel, messaging<\/em><\/p>\n<p><em>Brochure layout<\/em><\/p>\n<p><em>Web skin<\/em><\/p>\n<p><em>Train the trainer<\/em><\/p>\n<p><em>Marketing tactical plan<\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":311,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[3],"_links":{"self":[{"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/portfolio\/308"}],"collection":[{"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/comments?post=308"}],"version-history":[{"count":1,"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/portfolio\/308\/revisions"}],"predecessor-version":[{"id":319,"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/portfolio\/308\/revisions\/319"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/media\/311"}],"wp:attachment":[{"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/media?parent=308"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/tags?post=308"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/portfolio_entries?post=308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}