{"id":33,"date":"2016-07-24T13:54:19","date_gmt":"2016-07-24T13:54:19","guid":{"rendered":"http:\/\/agency-z.com\/WHOOP\/?page_id=33"},"modified":"2021-09-07T05:35:46","modified_gmt":"2021-09-07T05:35:46","slug":"process","status":"publish","type":"page","link":"http:\/\/agency-z.com\/WHOOP\/process\/","title":{"rendered":"Process"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kt9lj2qu-d02054ecc256114c8c45c481b417e95f\">\n.avia-section.av-kt9lj2qu-d02054ecc256114c8c45c481b417e95f{\nbackground-repeat:no-repeat;\nbackground-image:url(http:\/\/agency-z.com\/WHOOP\/wp-content\/uploads\/2016\/07\/ETC_Box.jpg);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kt9lj2qu-d02054ecc256114c8c45c481b417e95f main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  avia-bg-style-scroll  av-minimum-height av-minimum-height-custom  container_wrap fullsize'  data-section-bg-repeat='no-repeat'><div class='container av-section-cont-open' style='height:800px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-33'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aic8p-4846a3c3542e705e89da5b5c3aaca820\">\n.flex_column.av-aic8p-4846a3c3542e705e89da5b5c3aaca820{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-aic8p-4846a3c3542e705e89da5b5c3aaca820 av_two_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-birtd-cc3bf4319ab1de29d7cfe255ced5fdcf\">\n.flex_column.av-birtd-cc3bf4319ab1de29d7cfe255ced5fdcf{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-birtd-cc3bf4319ab1de29d7cfe255ced5fdcf av_three_fifth  avia-builder-el-2  el_after_av_two_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#1c1c1c; '  itemprop=\"text\" ><h1>FIRST \u2013 IDENTIFY THE BOX<\/h1>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='font-size:16px; color:#424242; '  itemprop=\"text\" ><p><em>What is this box really? The box represents your current situation. The proverbial <strong>\u201cYOU ARE HERE.\u201d<\/strong> Getting to where you want to be, closing the gap between your current position and your potential greatness, means thinking outside that box. It\u2019s not an indiscriminate process but a strategically driven path. It\u2019s prime time to explore the relationships between the resources within your grasp and your brand\u2019s messaging and go beyond the obvious. To grow, adapt and change.<\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kt9lovza-5a7f436d53c80cc9cef062e989dbba03\">\n#top .hr.hr-invisible.av-kt9lovza-5a7f436d53c80cc9cef062e989dbba03{\nheight:130px;\n}\n<\/style>\n<div  class='hr av-kt9lovza-5a7f436d53c80cc9cef062e989dbba03 hr-invisible  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-33'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5qw0p-86e038dcaab4281a2c14ffbff2baa9d1\">\n.flex_column.av-5qw0p-86e038dcaab4281a2c14ffbff2baa9d1{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-5qw0p-86e038dcaab4281a2c14ffbff2baa9d1 av_one_third  avia-builder-el-6  el_after_av_section  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='font-size:10px; color:#6d6d6d; '  itemprop=\"text\" ><h4><span style=\"color: #8ecf0c;\">EXPLORE<\/span><\/h4>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '  style='font-size:12px; '  itemprop=\"text\" ><h3><span class=\"process_title2\">Your situation, your potential and the distance between them.<\/span><\/h3>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><em>Telling your brand&#8217;s story concisely and consistently will take your business places you&#8217;ve only dreamed about. Creating the marketing communications strategies and tactics necessary to bridge that gap requires expertise, inspiration and ultimately, guts. That&#8217;s precisely why Agency-Z makes it our business to get to know you, your business environment and your customers personally before our relationship goes any further.<\/em><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3xp6l-9ecc59cf0c24ec9d0d49d65b25f09a50\">\n.flex_column.av-3xp6l-9ecc59cf0c24ec9d0d49d65b25f09a50{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3xp6l-9ecc59cf0c24ec9d0d49d65b25f09a50 av_one_third  avia-builder-el-10  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='font-size:10px; color:#6d6d6d; '  itemprop=\"text\" ><h4><span style=\"color: #8ecf0c;\">THINK<\/span><\/h4>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '  style='font-size:12px; '  itemprop=\"text\" ><h3><span class=\"process_title2\">Identifying the best ways<\/br>to close the gaps.<\/span><\/h3>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><em>Now that we\u2019ve got the big picture, the 100,000-foot view, it\u2019s time to map your strategic communications plan for motivating consumer behavior. Agency-Z\u2019s guidance is like a GPS for your company, helping you navigate the nuances of product strategy, vertical market strategy and overall brand strategy. Utilizing this plan as a go-to reference enables you to present a cohesive voice in the marketplace and a consistent approach to your target markets. From our strategy, we ideate approaches to expressing your message visually and verbally. It\u2019s in this critical phase Agency Z arrives at the creative tactics we believe will produce the reaction you want from your target audience.<\/em><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1z1id-da287cc1ad4e40f40aa5d47203f0255b\">\n.flex_column.av-1z1id-da287cc1ad4e40f40aa5d47203f0255b{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-1z1id-da287cc1ad4e40f40aa5d47203f0255b av_one_third  avia-builder-el-14  el_after_av_one_third  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='font-size:10px; color:#6d6d6d; '  itemprop=\"text\" ><h4><span style=\"color: #8ecf0c;\">CREATE<\/span><\/h4>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '  style='font-size:12px; '  itemprop=\"text\" ><h3><span class=\"process_title2\">Wrapping the &#8220;AHA&#8221;<br \/>\nmoment\u00a0in &#8220;WOW&#8221;!<\/span><\/h3>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><em>Utilizing your brand positioning to stake your claim in the marketplace, we begin the creative performance phase of the process. Considering the targets and strategy, we formulate key copy points and associated visuals to wrap our aha in wow. Your weigh-in is the finishing touch and it\u2019s time to put your show on the road. With these solid tactics at work, business growth is sure to follow.<\/em><\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8x0cp-b20997b2ca7970f10b09b70dac1b4d67\">\n.avia-section.av-8x0cp-b20997b2ca7970f10b09b70dac1b4d67{\nbackground-color:#8ecf0c;\n}\n.avia-section.av-8x0cp-b20997b2ca7970f10b09b70dac1b4d67 .av-section-color-overlay{\nopacity:0.5;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-8x0cp-b20997b2ca7970f10b09b70dac1b4d67 main_color avia-section-large avia-no-border-styling  avia-builder-el-18  el_after_av_one_third  avia-builder-el-last  avia-bg-style-scroll av-section-color-overlay-active  container_wrap fullsize'  ><div class='av-section-color-overlay-wrap'><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-33'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-av_one_fifth-d846867a37b468541bc8830743d44203 av_one_fifth  avia-builder-el-19  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div '   ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7vq81-5a180e7985cd5e7510c39cc525444e9b\">\n.flex_column.av-7vq81-5a180e7985cd5e7510c39cc525444e9b{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-7vq81-5a180e7985cd5e7510c39cc525444e9b av_three_fifth  avia-builder-el-20  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '  style='font-size:14px; '  itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">It&#8217;s our firm belief that great ideas originate after we&#8217;ve thoroughly explored your competitive landscape immersed ourselves in your world, and walked in your shoes. Agency-Z creates a 360-degree picture of your business challenges, the opportunities at hand and defines the gap that separates you from reaching your potential.<\/span><\/h2>\n<\/div><\/section><\/div><div class='flex_column av-av_one_fifth-337486787960716147ecfb4074cb91c6 av_one_fifth  avia-builder-el-22  el_after_av_three_fifth  avia-builder-el-last  flex_column_div '   ><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0},"_links":{"self":[{"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/pages\/33"}],"collection":[{"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":71,"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/pages\/33\/revisions"}],"predecessor-version":[{"id":1185,"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/pages\/33\/revisions\/1185"}],"wp:attachment":[{"href":"http:\/\/agency-z.com\/WHOOP\/wp-json\/wp\/v2\/media?parent=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}